The identity work in which we worked on a logo with influences in thefinishing touches to both classic Roman typographies and graphic elementsrelated to Basque graphics, unites these two worlds in its use both in thepackaging and in the container, where we used this bas-relief logo as well asin the classic jambs of the entrances of the farmhouses.
Anchoas Agur
During this year we worked on the identity of AGUR, signature anchovies.A brand of basque anchovies of exquisite quality bottled in a porcelaincontainer designed by Culdesac and worked in Bakio by the master Iurgui.
The name of the brand, “Bye” in english, comes from the ancient augurs ofthe Roman Empire, the most trusted persons of the Roman emperors, incharge of interpreting the flight of birds to predict a good or bad battle. Thissimilarity with the “agur” of the Basque rowers in the ports towards theirfishermen helped us to relate this brand to the product.
The union of the etymological origin of the word to the Basque culture in a natural way towards design.
Work in
Branding
Packaging
Art Direction
In collaboration with
Santos Bregaña
Culdesac
Aitor Ortiz
Related Projects
Guateke Keler
We worked on the identity of Guateke Keler 2023 where we made from the outdoor campaign proposal filling the city and all its corners with music to the identity of the event itself and all its supports.
Lehona Jewellbeing
A sustainable, exclusive and unique luxury jewelry brand that enhances the value of the here and now.
Loreak Mendian x Monocle Magazine editorial
Loreak Mendian and Monocle magazine work together to create the UtilityJacket, a garment combining design and functionality, built to complementanyone who considers themself an urban explorer.
Centro de estudios Mina
Identity of the new study center led by Asier Gonzalez where we created a 'mascot'without a name and a new fresh and current identity for its communication and space